This past generation for Microsoft and Xbox has been a tale of two halves. An example of how valuable and fragile your brand is, how easily it can be damaged with the wrong strategy, and how much hard work you need to put in to restore it. It’s also a perfect case study of how a brand can rebuild and position themselves for the future.
I put together this little guide as something of a thought experiment. A guide to graphic design for businesses. I hope that it helps provide some clarity on the different types of design and their purpose as part of your brand’s marketing efforts.
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