Love from Lila

Luxury Wedding Brand

Eco-conscious wedding cakes without the compromise

Client

Love from lila

Industry

Wedding / Hospitality

Deliverables

Brand Identity Design, Website Design 

A New Brand Identity

Love from lila is a luxury eco wedding cake designer. Her original logo is typical of the style found among her competition and broadly across the wedding and hospitality industry as a whole. Her talents as a luxury cake designer had expanded well beyond her original brand and she wanted help reimagining the identity of her business.

It presented an interesting opportunity for us to look at branding within this hyper-competitive, consumer focussed industry, where high-end branding is relatively a-typical. We wanted to reposition her brand to reflect the quality of her cakes and re-establish her as not just a high-end wedding supplier but as a luxury eco-conscious wedding supplier without the compromise.

This is her new LX brand.

Luxury

Luxury first. Producing the very best cakes in the industry is top of the agenda, from taste, texture, and presentation, everything is premium quality without the compromise.

Eco-Conscious

What’s eco, ethical, and sustainable is just a natural part of the business, it doesn’t define the brand itself. LX takes eco as a standard component of the business and aims to set the benchmark for all other professionals in the industry.

Old Logo

New Logo

Images courtesy of: Stokes Farm,
Little Pod, Billington’s,
and Callebaut

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